Kotak811: #KindnessIsContagious
Brief: Create a property for Kotak811 through which the brand can spread kindness in small but impactful ways.
Idea:
Do something for World Mental health day.....
YESS,
That was the brief.
So what can a bank (a place that's mostly responsible for deteriorating people's mental health) do on Mental health day?
Well, we did what we do best, we simply asked people to INVEST. But this time they had to invest in kindness because #KindnessIsContagious.
Through the platform of spoken poetry, we gave out a beautiful message on the importance of mental wellbeing especially among the youth.
PR Coverage
